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This site had the following in the homepage, "Identifying the levers that will make a difference to your business." We noticed that the web site stated " Jeff already understands your market and will assist on issues of growth, competitive positioning, finance and strategy." It also stated " Since 1995; unbiased analysis, insight, out-of-the-box concepts and solid business ideas for your action sports or youth culture-focused business with an attitude and a bit of humor. VFs Management Process and Strategy Thoughts on Their Annual Report March 18, 2018 - 1249 pm." The header had action sports as the highest ranking keyword. It was followed by consulting, market watch, and surfing which isn't as ranked as highly as action sports. The next words the site uses is snowboarding. skateboard was also included and will not be seen by search crawlers.